Yes, it was.
A while ago, I won a night in the Ace Hotel in Shoreditch simply by choosing a good seat at the Women's Room Salon. On Saturday we packed our best hipster clothes (sadly there wasn't enough time for Simon to grow a beard, buy a beanie and turn up his best dark jeans) and went in search of Shoreditch style.
The place oozes it. The hotel is full of attention to detail, textures and interesting materials. Concrete, cork, denim, wood, poems on walls, newspapers everywhere, serious coffee, and beautiful hipster people on beautiful mid-century modern furniture. It's a photoshoot without a camera, a hymn to styling, and not a spot of pink or purple or orange anywhere. It's all very 'curated' and it works.
It's humming (buzzing would be too energetic for hipsters, I imagine) and the huge social area in the lobby is packed. The rooms are incredibly tasteful, too, and we loved the way they are like apartments rather than sterile transitory places.
And even though we are not exactly target market age group we did not feel uncomfortable or even out of place without a beard between us. The staff couldn't be nicer, and the relaxed atmosphere extends to all guests who are actually a pretty mixed bunch. (This is as it should be, but it doesn't always happen in cool/smart/posh hotels.)
Tom, Alice and Phoebe joined us in the evening. We had pizzas and and they took photos in the photobooth in the hotel lobby, inspected the room and used the hotel stationery, and disappeared into the night.
We had a wonderful twenty four hours in Shoreditch, but the real highlight was the hotel. Thanks very much to the Ace for their generosity, and to Jane and Amanda at The Women's Room for making it happen.
[ I took this article about the hotel's design to read in situ. It made me appreciate the incredible amount of thought and planning that goes into creating a place like the Ace.]